As someone who often classifies life as a series of seasons, I have found myself finishing up one and entering into the next. The FLOBO Tour finished it’s last school in Baltimore, Maryland this past weekend. I had the chance to host the finale with Nishant; one of the most incredible hosts that I’ve seen while in this role. We had an awesome experience at UMBC, a brand-new CMF school. A highlight was certainly the intro video; which was shot, edited, and produced in about 30 hours. I’ve got a nasty sunburn on my forehead thanks to the light reflectors that followed me as we ran across the college campus for the shoot. Check out the film here:
While tour has reached it’s end, the travel and adventure are just beginning for 2013. Later this week, I take off to the beautiful mountains of Switzerland. I’ll be flying into Zurich for one night in the city before heading south to Interlaken, where I hope to embrace the extreme sports culture that I’ve heard so much about. AirBNB is going to get me acquainted with Zurich, before heading down to the Balmer’s Hostel in Interlaken,which has received incredible reviews. Traveling internationally alone is a new adventure for me, outside of a few flights that had me solo. While networking has never been an issue to me, it certainly can feel a bit overwhelming to go to a new city without any knowledge of the culture and combat all of those obstacles at once. I won’t waste my time in fear, though as I know there are people to be met and stories to hear.
New opportunities are on the rise; since the “Pass the Dorito’s” campaign started with that ridiculous delivery of 288 bags of Doritos, I have had the opportunity to share nachos and stories with many people. More than half of the bags remain, and I’ve reached my maximum shipping budget for this time; but if we’re ever around each other, you can always count on a bag from me. While I’m yet to hear anyone say, “Yea, I’ve had a pallet of food delivered to my door too”, it has been really fun to find out how many people are learning to interact with their favorite brands through social media and new tools that give us more opportunity than ever before. I can only predict that this type of interaction will only continue to rise in the coming months. Interactive branding has been a passion of mine since I emerged into the marketing and business industry, and I geek out thinking about the opportunities on the way for brands that are willing to get a bit creative and open up to some new realms of possibility.
I have been spending a lot of my (little) downtime contemplating the future of LTD Daily. I’ve received some excellent feedback from folks from all around the country who have found encouragement and a nudge into the realm of the uncomfortable. The perception I am continuing to battle is that of idealism or daily infatuations with the lifestyles of another person. While touring with CMF, I have had a lot of people ask if I actually work or just do awesome stuff for a living. While both are true, it must be noted that a lot of the content that goes online is my recreation (because who wants to see me load and unload a box truck four times a week?). There are many people out there doing amazing things with their time; often with little-to-no recognition. I dream up that one day, LTD Daily will be able to shine a light of encouragement and admiration upon these types of people changing the world.